Workday Altitude
Workday Altitude is an event for customers and partners to discover growth strategy, innovation, and Workday's vision for what’s ahead.
For 2024, I was the creative lead for Workday Altitude. I created the look and feel for the event, made the customer journey, designed all onsite creative deliverables and collateral, and provided art direction while working cross functionally and with our vendors.
2024
Year over year, we design our strategic internal events branding based off of the chosen theme. The event was held at the Aria in Las Vegas, with the theme of “First to the Future”. I took inspiration from the arch of Workday’s logo, and portrayed this theme through the arch rotating, turning, evolving—creating new paths and movement symbolizing Workday’s journey forward. Adding a neon glow to certain elements within this brand showcased the futuristic feel, as well as leaning into the neon associated with Las Vegas.
Onsite Application
Workday Altitude
This was our first global event back in person, from shifting to digital events during the pandemic. As the design lead, I was in charge of designing the website, email communications, onsite deliverables, and collateral.
2022
This year's event was in full swing in Nashville, Tennessee, and we leaned in to this while designing the look and feel for 2022. Because attendees were so excited to get back to in person events, we highlighted Nashville in our branding, along with incorporating music notes and instrumental illustrations.
Onsite Application
