EXECUTIVE SPORTS
Workday has numerous athletes that we are proud to call our sports ambassadors. Through our branded and sponsored executive events, we like to showcase the athletes whenever possible. My teammate Mara Ezekiel and I were tasked with creating a new brand system for how we show up to these executive sports events, and how to highlight our ambassadors.
Within this rebrand, we created new custom shapes to add to our library, as well as a new grid-based pattern. In order to highlight our branded shapes, as well as the ambassadors, we developed a photo treatment system where the shape behind the ambassador was positioned and colored to follow the momentum of their swing. This movement and energy adds a colorful layer to the sophisticated pattern behind, while bringing the focus to the athletes.
