WORKDAY RISING 2023
Workday Rising is an event where existing and prospective customers, partners, and employees can all come together to learn and collaborate. Our design team is faced with the exciting challenge of transforming a venue and convention space into something truly special—this year’s being Moscone Center in San Francisco.
We tailor everything to the customer experience, and make sure that attendees have fun in a beautifully designed area, while coming together to expand their knowledge of the Workday platforms.
The branding for Workday Rising 2023 was the first event of the year where we implemented gradients into our graphics. We, as a brand, were transitioning from our bright and punchy color palette, to a more refined and sophisticated treatment of core colors + a gradient library. With the increasing presence of AI in the field, this approach of an updated color palette, along with thinner lines and text, accurately portrayed this sentiment.
WORKDAY RISING 2022
Workday Rising 2022 was in Orlando, Florida at the Orange County Convention Center. I was this year's onsite signage lead, and worked to develop a system of leading attendees through the concourse spaces and to sessions. We used our full color palette and brand shapes on white for general branding, and utilized a color coded system to highlight buying centers.
The branding for Workday Rising 2022 was bright and playful. This was our first Rising back post-pandemic, and we wanted the energy and vibrancy to be reflected in this event to get our attendees excited to be back. We leaned into our full color palette, bold shapes, and illustrations that were core to the Workday brand.
